Piz Buin Sunscreen Campaign

Erica Li and her teammates went to Berlin for 10 weeks to do designer research in a sponsored project by J&J targeting millennial Berliners. 

After gaining a personal connection to the city through exploring the music scene and graffiti art, she and the team came up with a campaign for Piz Buin that include a new packaging, iPhone App and guerrilla-style digital projection using the tag line, “Don’t Crack, Don’t Peel, Don’t Burn, Get Tan.”
this photo give the genral feel and theme of music in berlin

first round up of the project

the end product of Piz Buin 
along with some safety protection products. 
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